Blog
Things I've learned shipping growth, ops, and infrastructure work for real businesses. No fluff, no listicles — just what worked and what didn't.
A play-by-play of the creative testing, audience structure, and landing-page CRO that took a struggling D2C account from breakeven to 5x ROAS in three months.
Seller-performance team rejects 70% of POAs on first read. Here's the structure I've used to recover suspended accounts in under 14 days — with a real example.
The unsexy work that pays: right-sizing, savings plans, S3 lifecycle policies, and the one Cloudfront misconfig that was quietly burning ₹80k a month.
Template approvals, quality rating, opt-in flows, conversion to commerce — the things I wish I'd known before our first 100k-message broadcast.
I've shipped production workflows on all three. Here's when each one actually makes sense, and the hidden costs that bite you at scale.
RAG, escalation paths, tone guardrails, and how to keep your bot from confidently making up refund policies. A reference architecture.
I write when I have something worth saying, not on a schedule. Want the next one in your inbox? Drop me a line.